https://chrismuccioli.com Chris Muccioli Fri, 13 Nov 2020 19:24:26 +0000 https://chrismuccioli.com en https://chrismuccioli.com/Splice-Rebrand Thu, 11 Jul 2019 02:51:24 +0000 Chris Muccioli https://chrismuccioli.com/Splice-Rebrand window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Splice Rebrand Building a creator-focused music brand from the ground up. ︎Strategy︎Identity︎Typography ︎Color︎Photography︎Video <img src="https://freight.cargo.site/t/original/i/d0e6773f4432b8f105cf98e4ed5c16f5dbca4beb00f1e4d334e1e83872bb44c3/ChrisMuccioli-Splice-Photo-5.jpg" style="width: 100%;"> Splice is a music company. It’s the place where artists of all skills levels come to get started, unstuck, and find inspiration to create more and better music. After 3 years of steady growth, the introduction of 2 first-of-their-kind creative marketplaces, and the saturation of the electronic dance music space, Splice sought to position themselves as a more genre agnostic brand in touch with the needs of today’s musicians. <img width="2348" height="1490" width_o="2348" height_o="1490" data-src="https://freight.cargo.site/t/original/i/0fa0faa5ec299ef5c054e34014f34b3a3b3540efa87d22e77ec521530a5cc1c8/ChrisMuccioli-Splice-Old.jpg" data-mid="53787415" border="0" src="https://freight.cargo.site/w/1000/i/0fa0faa5ec299ef5c054e34014f34b3a3b3540efa87d22e77ec521530a5cc1c8/ChrisMuccioli-Splice-Old.jpg" />︎ Splice circa 2017 In late 2017, our small internal team set out to develop a new brand identity, strategy, and visual design system to do just this. Strategy&nbsp;︎ Mission, Purpose, &amp; Values What is a brand without a vision? How do you guide a growing team of 100+ people without words and concepts to align your collective thinking? Before approaching our identity, we took a hard look at the elements that made up Splice as a company, both the concepts that got us to where we are today and where we want to go in the future. We talked with Splice team members, users, and many other collaborators. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3c9a583e61f6fe78f201cfe2401b58b6fecbca8aeb1ac89cfb7c8358a9aa6c5d/ChrisMuccioli-Splice-Team.jpg" data-mid="50994505" border="0" src="https://freight.cargo.site/w/1000/i/3c9a583e61f6fe78f201cfe2401b58b6fecbca8aeb1ac89cfb7c8358a9aa6c5d/ChrisMuccioli-Splice-Team.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/21c8e99a1108d2b3d597d29dedfc02c226fa38224233632743de7650fc5460ec/ChrisMuccioli-Splice-RGA.jpg" data-mid="50994504" border="0" src="https://freight.cargo.site/w/1000/i/21c8e99a1108d2b3d597d29dedfc02c226fa38224233632743de7650fc5460ec/ChrisMuccioli-Splice-RGA.jpg" /> <img src="https://freight.cargo.site/t/original/i/0f5e8c8840e2bf5562bad17197201f99042c3c6fb3b494039c1fe4e1ff74fafc/ChrisMuccioli-Splice-Mission.jpg" style="width: 100%;"> Splice’s Mission &amp; Purpose ︎ Two things stood out: 1) our desire to serve and support individual artists above the industry at large, and 2) the drive to empower anyone who wants to make music to do so and share with anyone who wants to listen. We used those findings in developing our company mission and purpose. To make these concepts easier to implement in our day-to-day work, we paired these statements down to 4 core values. They were broad enough to be applicable to every tweet, business decision, partnership, and piece of content, and focused enough to actually influence day-to-day thinking. <img src="https://freight.cargo.site/t/original/i/96f4e4f3000fe3529e69357c5f543186078176bfc6503e1b1bf0caa2d621ccb3/ChrisMuccioli-Splice-Values.jpg" style="width: 100%;"> Visual Identity&nbsp;︎ Logo &amp; MarkSplice had been using the same logo and mark for about 3 years. While they had established brand recognition within the electronic music market, it was time for a change as their product offering expanded. <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/90ef16dfe59e19fe03bca5a3b71dcd4f51bcdb6e594c95e54c6c9c52d67189da/ChrisMuccioli-Splice-Old-Logo.jpg" data-mid="53791454" border="0" src="https://freight.cargo.site/w/1000/i/90ef16dfe59e19fe03bca5a3b71dcd4f51bcdb6e594c95e54c6c9c52d67189da/ChrisMuccioli-Splice-Old-Logo.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4a953ef36a817629da98b3b38b2b87512b739829db92251f7d0d534e7bc54a67/ChrisMuccioli-Splice-Old-Colors.jpg" data-mid="53791455" border="0" src="https://freight.cargo.site/w/1000/i/4a953ef36a817629da98b3b38b2b87512b739829db92251f7d0d534e7bc54a67/ChrisMuccioli-Splice-Old-Colors.jpg" /> Previous Splice Logo and palette ︎ We wanted to create a fresh take on the ‘S shape’ but one that felt less sharp, technical, and scaled better to fit new applications. We needed a mark that our users could recognize, rally around, and one that we could assign meaning to. Working closely with R/GA London and Order, we explored and experimented with a number of variations on the form. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/77328cbc820777a1fbd0ca637f2c1f10e7c79ce902fd1abd09922a65a5955e9a/ChrisMuccioli-Splice-Logos.jpg" data-mid="53787414" border="0" src="https://freight.cargo.site/w/1000/i/77328cbc820777a1fbd0ca637f2c1f10e7c79ce902fd1abd09922a65a5955e9a/ChrisMuccioli-Splice-Logos.jpg" /> Splice glyph explorations&nbsp;︎ We were drawn to the concept of Splice as an intersection — a place where ideas, people, and projects all come together. <img width="2998" height="1998" width_o="2998" height_o="1998" data-src="https://freight.cargo.site/t/original/i/58e26c344acb316c39b116fd1f088874cfc8175304c8631e9a3cb2a1aab15073/ChrisMuccioli-Splice-Mark-Story-1.jpg" data-mid="53786535" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/58e26c344acb316c39b116fd1f088874cfc8175304c8631e9a3cb2a1aab15073/ChrisMuccioli-Splice-Mark-Story-1.jpg" /> <img width="2998" height="1998" width_o="2998" height_o="1998" data-src="https://freight.cargo.site/t/original/i/71bfe5e0f8889b7c56e446bba52e47eef9177069ee848e79f17b36227191b271/ChrisMuccioli-Splice-Mark-Story-3.jpg" data-mid="53786538" border="0" src="https://freight.cargo.site/w/1000/i/71bfe5e0f8889b7c56e446bba52e47eef9177069ee848e79f17b36227191b271/ChrisMuccioli-Splice-Mark-Story-3.jpg" /> <img width="2998" height="1998" width_o="2998" height_o="1998" data-src="https://freight.cargo.site/t/original/i/b55f048246f35b8f32f3382c49ff52379d800675d0851c13a4a1059c8f1e974b/ChrisMuccioli-Splice-Mark-Story-4.jpg" data-mid="53786536" border="0" src="https://freight.cargo.site/w/1000/i/b55f048246f35b8f32f3382c49ff52379d800675d0851c13a4a1059c8f1e974b/ChrisMuccioli-Splice-Mark-Story-4.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1d463d8f94cb5cc76c319c56995de1fe47d8d94df4a47012ea911ccfc1353059/ChrisMuccioli-Splice-Logo-2.jpg" data-mid="53786048" border="0" src="https://freight.cargo.site/w/1000/i/1d463d8f94cb5cc76c319c56995de1fe47d8d94df4a47012ea911ccfc1353059/ChrisMuccioli-Splice-Logo-2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/257e941bbbc36a728d21bef0e5b214e04b347b8a24e15d0e2be381abf49d7a6e/ChrisMuccioli-Splice-Logo-1.jpg" data-mid="53793223" border="0" src="https://freight.cargo.site/w/1000/i/257e941bbbc36a728d21bef0e5b214e04b347b8a24e15d0e2be381abf49d7a6e/ChrisMuccioli-Splice-Logo-1.jpg" /> Visual Identity&nbsp;︎ Flow Using 45-degree angles and treating the glyph as an object to crop and manipulate, we developed a system that’s versatile, relatively simple to use, and loose enough to mold to new applications. <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/628c36d84979d6e5a5fed8ec4f7fe356740eaa08ea4380d7be12aed6a81bb1ba/ChrisMuccioli-Splice-Shape-Animation.gif" data-mid="54188300" border="0" src="https://freight.cargo.site/w/1000/i/628c36d84979d6e5a5fed8ec4f7fe356740eaa08ea4380d7be12aed6a81bb1ba/ChrisMuccioli-Splice-Shape-Animation.gif" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2c01a84e3b7553254d90103dc4b43c84e5b13afa6de077ca8abf26054d7883cf/ChrisMuccioli-Splice-Glyph-Animation.gif" data-mid="54188016" border="0" src="https://freight.cargo.site/w/1000/i/2c01a84e3b7553254d90103dc4b43c84e5b13afa6de077ca8abf26054d7883cf/ChrisMuccioli-Splice-Glyph-Animation.gif" /> <img width="3001" height="2001" width_o="3001" height_o="2001" data-src="https://freight.cargo.site/t/original/i/5e3198393ea832a6649be0a48276690a7794509755213d584463a7b4e026f766/ChrisMuccioli-Splice-Flow-2.jpg" data-mid="50994502" border="0" src="https://freight.cargo.site/w/1000/i/5e3198393ea832a6649be0a48276690a7794509755213d584463a7b4e026f766/ChrisMuccioli-Splice-Flow-2.jpg" /> <img width="2000" height="3001" width_o="2000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/78d959d5b93a31dd33ba3782b2d585d3edd4192f0b63bfcd59a70433187bb9f3/ChrisMuccioli-Splice-Flow-1.jpg" data-mid="50994500" border="0" src="https://freight.cargo.site/w/1000/i/78d959d5b93a31dd33ba3782b2d585d3edd4192f0b63bfcd59a70433187bb9f3/ChrisMuccioli-Splice-Flow-1.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bd68fc9a806cf8e10b31968c55d19818bb4ffeef10580794d9acc5c8458aa696/ChrisMuccioli-Splice-Flow-Type.gif" data-mid="54187967" border="0" src="https://freight.cargo.site/w/1000/i/bd68fc9a806cf8e10b31968c55d19818bb4ffeef10580794d9acc5c8458aa696/ChrisMuccioli-Splice-Flow-Type.gif" /> Visual Identity&nbsp;︎ TypefaceWhen selecting a typeface, we sought something approachable, bold, and clear. Condensed faces felt confident, but were loud and difficult to work with in our product experience. Serifs were too editorial, and scaled poorly, while hybrid typefaces had too much character and distracted from our mark and messaging.Modern Era by London type foundry OMSE caught our eye because of its similarity to our glyph; it was also legible in product and approachable. Working closely with OMSE, we developed a new wordmark for Splice using Modern Era as the starting point. <img src="https://freight.cargo.site/t/original/i/df4eba4900f2ab24ae255aee4df83eeaf678581c780352116c1f241eda3ba030/ChrisMuccioli-Splice-Logo.jpg" style="width: 100%;"> Splice Glyph / Workmark︎OMSE took cues from the 45-degree angles found in the glyph by adjusting letterform endings, widening counters, and matching the roundness of the mark. <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6e3311a127f2d60428136c42c4a80f632736eff97e443388f2431c944c4c430e/ChrisMuccioli-Splice-Sans-E.jpg" data-mid="53791483" border="0" src="https://freight.cargo.site/w/1000/i/6e3311a127f2d60428136c42c4a80f632736eff97e443388f2431c944c4c430e/ChrisMuccioli-Splice-Sans-E.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/079c5ed1fe64e0e2fb2d32853b29ac8fdeaf9b3cc5a9ca769315863167bc6ff8/ChrisMuccioli-Splice-Sans-C.jpg" data-mid="53791484" border="0" src="https://freight.cargo.site/w/1000/i/079c5ed1fe64e0e2fb2d32853b29ac8fdeaf9b3cc5a9ca769315863167bc6ff8/ChrisMuccioli-Splice-Sans-C.jpg" /> A few letterform adjustments︎ After settling on the wordmark, OMSE continued their work and developed a full character set based on their adjustments. The result was a 4 weight, 8 style typeface that nodded to our design system. It was unique, and adaptable throughout motion, marketing, and product. <img width="3001" height="2001" width_o="3001" height_o="2001" data-src="https://freight.cargo.site/t/original/i/72ec5e7e08774431ccbe75ba26d346d824cbe652ecf60f5c58e72ab452e4455f/ChrisMuccioli-Splice-Type.jpg" data-mid="50994519" border="0" src="https://freight.cargo.site/w/1000/i/72ec5e7e08774431ccbe75ba26d346d824cbe652ecf60f5c58e72ab452e4455f/ChrisMuccioli-Splice-Type.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44e0e8994e354b18469289c7ca0cd60cc610ce97705581a6cd4c07ca430d1c95/ChrisMuccioli-Splice-Characters.gif" data-mid="53791481" border="0" src="https://freight.cargo.site/w/1000/i/44e0e8994e354b18469289c7ca0cd60cc610ce97705581a6cd4c07ca430d1c95/ChrisMuccioli-Splice-Characters.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" data-mid="49907361" border="0" src="https://freight.cargo.site/w/1000/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/1326b34f96e4f3e36f6dbfc5bd03c1cefe7a0ac1bdb69030d728bd8ad720aa07/ChrisMuccioli-Splice-App-3.jpg" data-mid="50994496" border="0" src="https://freight.cargo.site/w/1000/i/1326b34f96e4f3e36f6dbfc5bd03c1cefe7a0ac1bdb69030d728bd8ad720aa07/ChrisMuccioli-Splice-App-3.jpg" /> <img width="2001" height="3001" width_o="2001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/fb5ac617d496b2ac7359eea73e3d22329cc9a30dbb80ddb7d301f1e07b8ddd9c/ChrisMuccioli-Splice-App-1.jpg" data-mid="50994494" border="0" src="https://freight.cargo.site/w/1000/i/fb5ac617d496b2ac7359eea73e3d22329cc9a30dbb80ddb7d301f1e07b8ddd9c/ChrisMuccioli-Splice-App-1.jpg" /> <img width="2001" height="3001" width_o="2001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/affbdf1562ce893afe8e542c49e88aa2c797463362f5f30f2a3ac05a74699e66/ChrisMuccioli-Splice-App-2.jpg" data-mid="50994495" border="0" src="https://freight.cargo.site/w/1000/i/affbdf1562ce893afe8e542c49e88aa2c797463362f5f30f2a3ac05a74699e66/ChrisMuccioli-Splice-App-2.jpg" /> Splice Sans in-use on splice.com and in the iPhone app&nbsp;︎ Visual Identity&nbsp;︎ Color Color plays multiple roles in a brand’s visual identity. It’s important to find a color that both stands out in the competative landscape, and works well in the product itself.&nbsp; <img src="https://freight.cargo.site/t/original/i/6375309249ffa41c641162e48261b2d44fd9b2060236701203e24c48ee4391d4/ChrisMuccioli-Logo-Colors.gif" style="width:100%;"> We chose a blue as our primary color for both brand and in-product. For the brand, the blue stands out from the field of greens, oranges, and reds found throughout the music and creator space. For the product, it clearly communicates core actions and messages. <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3a7bf54a420499414bf7210023eb9545522177b48380a06ef1aafd7a074f8ca3/ChrisMuccioli-Splice-Colors-2.jpg" data-mid="50992340" border="0" src="https://freight.cargo.site/w/1000/i/3a7bf54a420499414bf7210023eb9545522177b48380a06ef1aafd7a074f8ca3/ChrisMuccioli-Splice-Colors-2.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/26ff654afe2d40a60cb339878ea3bdc411d7fda29d94e9095a9b28d3f04d42d3/ChrisMuccioli-Splice-Colors-1.jpg" data-mid="50992339" border="0" src="https://freight.cargo.site/w/1000/i/26ff654afe2d40a60cb339878ea3bdc411d7fda29d94e9095a9b28d3f04d42d3/ChrisMuccioli-Splice-Colors-1.jpg" /> Splice UI &amp; Color Pairings&nbsp;︎ To accompany the blue, we developed a bold, broad palette of color combinations to use throughout our social channels and other marketing initiatives. &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3b9aa98a9cd1cce7cf95f021714d15d521f35c6d98d9a850cc06cb53b7e1f5e9/ChrisMuccioli-Splice-Applications.jpg" data-mid="50994497" border="0" src="https://freight.cargo.site/w/1000/i/3b9aa98a9cd1cce7cf95f021714d15d521f35c6d98d9a850cc06cb53b7e1f5e9/ChrisMuccioli-Splice-Applications.jpg" /> Splice Social Graphics&nbsp;︎ Visual Identity&nbsp;︎ PhotographyThrough core brand photography, we want to inspire creators to imagine themselves using Splice to help achieve their creative goals. We aren’t selling physical gear, but instead, digital tools and access to a library of inspiration.&nbsp; <img src="https://freight.cargo.site/t/original/i/74ed9c6a64eb20f4f6f4a13dab7d72091e0fc6ff92adbee625ad3954fe2e1df8/ChrisMuccioli-Splice-Photo-4.jpg" style="width: 100%;"> We worked with Robbs, the Brooklyn based Art Director and Photographer duo, to develop a catalog of images that captured the spirit of the Splice brand, representing a diverse range of musical styles and the people that make them.Each subject was used as the starting point to select colors from our brand palette. Each scene was lit with unique color combinations to represent their distinct creative voice. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/70743c750017a17d5f2d764aa1c5ebad9b01f2d3ee73d64bc8d9ba7106f7bf38/ChrisMuccioli-Splice-Photo-1.jpg" data-mid="49904733" border="0" src="https://freight.cargo.site/w/1000/i/70743c750017a17d5f2d764aa1c5ebad9b01f2d3ee73d64bc8d9ba7106f7bf38/ChrisMuccioli-Splice-Photo-1.jpg" /> <img width="1234" height="1234" width_o="1234" height_o="1234" data-src="https://freight.cargo.site/t/original/i/75f074e167090e8c7b3159e2ab0337662551f5f918277aa4e883709256749c48/ChrisMuccioli-Splice-Photo-2.jpg" data-mid="49904734" border="0" src="https://freight.cargo.site/w/1000/i/75f074e167090e8c7b3159e2ab0337662551f5f918277aa4e883709256749c48/ChrisMuccioli-Splice-Photo-2.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/2ad308b55fd585c942d6457b0883d0fd8f5907e1d902854286c8fcadf95e49ec/ChrisMuccioli-Splice-Photo-3.jpg" data-mid="49904736" border="0" src="https://freight.cargo.site/w/1000/i/2ad308b55fd585c942d6457b0883d0fd8f5907e1d902854286c8fcadf95e49ec/ChrisMuccioli-Splice-Photo-3.jpg" /> Photography by Robbs&nbsp;︎ Video︎Building a brand isn’t just about a logo or the system you build around it. It is also the way you speak, show, and share the stories of your community and their creations. <img src="https://freight.cargo.site/t/original/i/44520dd3fb91e05a14d7676bfa3c81cc1ac6338a31b1fe768cd4ed28d17ba5c5/ChrisMuccioli-Splice-Video-9.jpg" style="width: 100%;"> Video︎Product MarketingSplice speaks beyond abstract creativity. We get technical, share tips, process, and ideas, in hopes of inspiring our users’ next production or even pushing them to start making music in the first place. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/28d4f7e642ef806530b08e2c1351a4a94419eae27ba90fab77baba4761799a47/ChrisMuccioli-Splice-Video-8.jpg" data-mid="53728911" border="0" src="https://freight.cargo.site/w/1000/i/28d4f7e642ef806530b08e2c1351a4a94419eae27ba90fab77baba4761799a47/ChrisMuccioli-Splice-Video-8.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/291710eb913e133e8e985ef3f8b6aa748610c55555cdcb91a9b20f192b38579c/ChrisMuccioli-Splice-Video-5.jpg" data-mid="53728907" border="0" src="https://freight.cargo.site/w/1000/i/291710eb913e133e8e985ef3f8b6aa748610c55555cdcb91a9b20f192b38579c/ChrisMuccioli-Splice-Video-5.jpg" /> KARRA — Vocalist &amp; Splice Sounds Artist ︎ Often the artists we work with through our sample marketplace also use a piece of software available on our rent-to-own plugin marketplace. This allowed us to create compelling product placement videos that were informative, but also more inspirational than your average YouTube tutorial. We found that artists were excited to talk about something they loved —and it showed. These videos generated hundreds of thousands of views across channels, and led to even deeper relationships with our software partners. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0d0016a2fab81e56b0b0aefa82b053ec422f81a05a147dbd1e9ad08cd04efa1c/ChrisMuccioli-Splice-Video-3.jpg" data-mid="53728905" border="0" src="https://freight.cargo.site/w/1000/i/0d0016a2fab81e56b0b0aefa82b053ec422f81a05a147dbd1e9ad08cd04efa1c/ChrisMuccioli-Splice-Video-3.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/dd6858c2ede18dbd19c5d0b004f81fddee5fd9d8dc9784f86690bda0d76f2aa2/ChrisMuccioli-Splice-Video-4.jpg" data-mid="53728906" border="0" src="https://freight.cargo.site/w/1000/i/dd6858c2ede18dbd19c5d0b004f81fddee5fd9d8dc9784f86690bda0d76f2aa2/ChrisMuccioli-Splice-Video-4.jpg" /> Ian Kirkpatrick — Producer for Selena Gomez, Justin Bieber, Britney Spears, Dua Lipa ︎ Video ︎ Content MarketingAs video proved more valuable in our marketing strategy, and the caliber of artists increased, we found ourselves using the same formula again and again because it worked. <img src="https://freight.cargo.site/t/original/i/06b36c2095a45c22abcad50693f359841ab1c913cb56244b63e611912ff2c6ac/ChrisMuccioli-Splice-Video-6.jpg" style="width: 100%;"> Wondagurl &amp; Boi-1da — Producers (Drake, OVO, Travis Scott, Jay Z) ︎ We worked with LA-based video pioneers Yours Truly to develop our first editorial content series. In contrast to our other videos, which tend to be more technical and marketing-driven storylines, this series took a more cinematic approach. In the inaugural episode, Andres and Mauricio (Daddy Yankee, Justin Bieber and Luis Fonsi’s “Despacito”), discuss their workflow and production process in creating their own Splice pack. Watch it below and read more about the Unpacked series here. My Role ︎ Creative Direction, Strategy, Copywriting, Project Management Project Credits &amp; Collaborators&nbsp;︎ ︎&nbsp;Rebrand Team Creative Director Chris Muccioli Designers Jay Schaul Emily Haasch Product Design Steven Neamonitakis Andrew Cornett R/GAStrategy Stephen Piri Anna Bulman Severine Bavon Designers Matias Alvarez Robert Northam Copy Russell Norris VP of MarketingLaura Zax Chief Product OfficerRyan Walsh CEOSteve Martocci Product ManagmentAzza Elsheikh EngineeringLara WarmanJess Eldredge AgenciesR/GA LondonOrder OMSEPhotographyAaron &amp; Julia Robbs ︎ Splice Brand Team Creative Director&nbsp;Meg Vazquez DesignersShak GreeleyCasey JabbourAlex Cook CopywritingSimon Goetz︎Other Collaborators VideoTomasz WernerYours Truly https://chrismuccioli.com/That-Track-Ad Sat, 17 Aug 2019 14:47:26 +0000 Chris Muccioli https://chrismuccioli.com/That-Track-Ad window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); That Track Ad A series of 30sec video spots demonstrating the power of the sample.︎ Project Info <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/00c4d7e1ea0fab8704c45a15789d802d6d124de5382666affb66e8068b56567c/ChrisMuccioli-That-Track-Search-Cliff.gif" data-mid="48771331" border="0" src="https://freight.cargo.site/w/1000/i/00c4d7e1ea0fab8704c45a15789d802d6d124de5382666affb66e8068b56567c/ChrisMuccioli-That-Track-Search-Cliff.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/763241997b21cccf22c587f2758282218a75064a7f61565c5acd662aa8b0776a/ChrisMuccioli-That-Sound-Still-3.jpg" data-mid="48776544" border="0" src="https://freight.cargo.site/w/1000/i/763241997b21cccf22c587f2758282218a75064a7f61565c5acd662aa8b0776a/ChrisMuccioli-That-Sound-Still-3.jpg" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cbadb08b21e55c8a81def5a5b749c650fb519a5f8b88b809d92cf8d865db6a9f/ChrisMuccioli-That-Track-Story-Min.gif" data-mid="48776259" border="0" src="https://freight.cargo.site/w/1000/i/cbadb08b21e55c8a81def5a5b749c650fb519a5f8b88b809d92cf8d865db6a9f/ChrisMuccioli-That-Track-Story-Min.gif" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3734da0587b421ef091a1b3913ef32d2bb580dcfa5059476894291f6987d6e45/ChrisMuccioli-That-Track-IG.gif" data-mid="48775406" border="0" src="https://freight.cargo.site/w/1000/i/3734da0587b421ef091a1b3913ef32d2bb580dcfa5059476894291f6987d6e45/ChrisMuccioli-That-Track-IG.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1a5b6918b09aa027d5a7589fc7a36878ebe36b2c09560aa252870e9aa444c95c/ChrisMuccioli-That-Sound-Still-1.jpg" data-mid="48776412" border="0" src="https://freight.cargo.site/w/1000/i/1a5b6918b09aa027d5a7589fc7a36878ebe36b2c09560aa252870e9aa444c95c/ChrisMuccioli-That-Sound-Still-1.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4cecd1f1d6aba89e34938c78bc77b0c281de16aa2cc81b82fa8ee41000090dc6/ChrisMuccioli-That-Sound-Still-9.jpg" data-mid="48777307" border="0" src="https://freight.cargo.site/w/1000/i/4cecd1f1d6aba89e34938c78bc77b0c281de16aa2cc81b82fa8ee41000090dc6/ChrisMuccioli-That-Sound-Still-9.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/193a6b99e3603a2f8ab42c7e6277dfbd875449d63040088e219955245d9bc165/ChrisMuccioli-That-Sound-Still-4.jpg" data-mid="48777075" border="0" src="https://freight.cargo.site/w/1000/i/193a6b99e3603a2f8ab42c7e6277dfbd875449d63040088e219955245d9bc165/ChrisMuccioli-That-Sound-Still-4.jpg" /> Project Info ︎The Splice sample catalog is inspiring, comprehensive, and as diverse as the types of people making music with it. All kinds of sounds — from percussive one shots and guitar loops, to foley, and other fx — can be found in the sample library to suit all types of songs, compositions, and production needs.The Splice marketing team approached us to develop a series of video spots that would help show the power of the Splice product specifically targeted for people who had previously heard of Splice but hadn’t yet to try it. These were not product walk-through videos; instead, we wanted to show how easy it was to go from searching for a sound to creating with that sound. We had deployed and measured numerous pieces of creative over the years and observed that brighter colors with quick, flashy cuts greatly increased engagement. This series was designed to appeal to a wide-range of genres and catch the eye of the quick scrolling browser. In the end, these pieces generated a 30% greater reach than previous creative. My Role ︎ Creative Direction, Concept Development, Project Management, Set Design &amp; Styling, Motion Design Credits &amp; Collaborators ︎ Creative Director Chris Muccioli Producer &amp; Editor Tomasz Werner Director of Photography Kenny Wu Assistant Camera Agustina Biasutto Gaffer Cory Dahn Key Grip Dan Fethke SwingKyle Phyfer CastingAndrew ParkMarketing StrategistCydney Schwartz Music &amp; Sound DesignCydney SchwartzDavid Plakon Production AssistantRobert Stachowicz ColorMatthew Greenberg at Irving Harvey https://chrismuccioli.com/Godmode-Music Thu, 12 Nov 2020 23:47:30 +0000 Chris Muccioli https://chrismuccioli.com/Godmode-Music window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Godmode Music A refresh of the enigmatic LA based label, home to Channel Tres, Yaeji, Shamir, and many more.︎ Project Info <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9d39a6d7d0a75f3d23b5c369cadd2d8553a5c0f07508fe3503a3b7b07aa7db20/godmode-logo-wide-carousel-3.jpg" data-mid="88645665" border="0" src="https://freight.cargo.site/w/1000/i/9d39a6d7d0a75f3d23b5c369cadd2d8553a5c0f07508fe3503a3b7b07aa7db20/godmode-logo-wide-carousel-3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dac58e5a3fb72385ee4aceefc5bc906a87c9c15a8481e49a412e5a7434f6095c/godmode-logo-wide-carousel-1.jpg" data-mid="88645669" border="0" src="https://freight.cargo.site/w/1000/i/dac58e5a3fb72385ee4aceefc5bc906a87c9c15a8481e49a412e5a7434f6095c/godmode-logo-wide-carousel-1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5e1e3a33913e37234fdca529204d78cb2a3b2b61a3cff568df10a41448eb764d/godmode-logo-wide-carousel-2.jpg" data-mid="88645667" border="0" src="https://freight.cargo.site/w/1000/i/5e1e3a33913e37234fdca529204d78cb2a3b2b61a3cff568df10a41448eb764d/godmode-logo-wide-carousel-2.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a5f0591b4b62dc1b30538ba97ccd9a541315d07843e7d8d8995b0b2efe7a883a/godmode-hat.jpg" data-mid="88645798" border="0" src="https://freight.cargo.site/w/1000/i/a5f0591b4b62dc1b30538ba97ccd9a541315d07843e7d8d8995b0b2efe7a883a/godmode-hat.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ae6e34bf2e3147be8fbedbc52372e711b777a283dfd04eca68840bc24ff7c841/godmode-logo.jpg" data-mid="88645799" border="0" src="https://freight.cargo.site/w/1000/i/ae6e34bf2e3147be8fbedbc52372e711b777a283dfd04eca68840bc24ff7c841/godmode-logo.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6ed8c2e6ef6666d062a9f8165f0d3958b9eb04fb319e148aaef6da1f068de6b9/godmode-soundcloud.jpg" data-mid="88645800" border="0" src="https://freight.cargo.site/w/1000/i/6ed8c2e6ef6666d062a9f8165f0d3958b9eb04fb319e148aaef6da1f068de6b9/godmode-soundcloud.jpg" /> Project Info ︎Godmode approached MUCK to clean up their existing glyph and challenged us to pair it with a fresh wordmark as well. We managed to keep the gritty hand-drawn qualities of the glyph they had come to love, but refined it into a bolder, stronger icon that would work on clothing, print, and digital applications. In addition, we set Godmode in a ripped up serif typeface that felt as though it had come from the same page the glyph was originally sketched on. My Role ︎ Creative Direction Credits &amp; Collaborators&nbsp;︎︎︎ Creative Director Chris Muccioli Designer Alex Cook https://chrismuccioli.com/Jukely-Relaunch Wed, 07 Aug 2019 19:29:07 +0000 Chris Muccioli https://chrismuccioli.com/Jukely-Relaunch window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Jukely Relaunch Evolving a product &amp; brand from a free to paid membership. ︎Identity︎Product ︎Positioning︎Credits <img src="https://freight.cargo.site/t/original/i/3025602914090772a03549de8ca039846d7fa5e98ae5e8d2f16a40011fff0f3f/ChrisMuccioli-Jukely-Table-Phone.jpg" style="width: 100%;"> Jukely is the worlds first concert subscription service, with the mission of getting people to see more live music, more often. It encourages live music discovery by simplifying the process and price of shows to one monthly fee. Working in partnership with venues and promoters they aim to assure artists play to as many people as possible and hopefully gain new fans as a result.︎ Unknown Mortal Orchestra play a Jukely Members Only event in San Fransico <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/376d87b28e6ef3c5db3595658d51d8be5684cd04456907cac5d6d8dabbd35ae0/ChrisMuccioli-Jukely-Live.jpg" data-mid="48180036" border="0" src="https://freight.cargo.site/w/1000/i/376d87b28e6ef3c5db3595658d51d8be5684cd04456907cac5d6d8dabbd35ae0/ChrisMuccioli-Jukely-Live.jpg" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6a1a8e67144dc36cf3a96f3dcad13f47a7c6e349e849774f8befd2f503262712/ChrisMuccioli-Jukely-Live-2.jpg" data-mid="48180050" border="0" src="https://freight.cargo.site/w/1000/i/6a1a8e67144dc36cf3a96f3dcad13f47a7c6e349e849774f8befd2f503262712/ChrisMuccioli-Jukely-Live-2.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/303a8b27ff3d55c6bab2ffd0724048005ec79f2cab7c313ae899b6538dbbc4bb/ChrisMuccioli-Jukely-Live-4.jpg" data-mid="48180054" border="0" src="https://freight.cargo.site/w/1000/i/303a8b27ff3d55c6bab2ffd0724048005ec79f2cab7c313ae899b6538dbbc4bb/ChrisMuccioli-Jukely-Live-4.jpg" /> Visual Identity︎ LogoAt the start of our redesign process we knew we wanted to maintain the general form of the Jukely mark. It had character, brand equity, and was recognizable amongst the other brands in our space. <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/e1f296a3d4ca7585f14b04edcb4623f16cff4363357ee7c2e0cb5687b1bc63ba/ChrisMuccioli-Jukely-ID-02.jpg" data-mid="48228686" border="0" src="https://freight.cargo.site/w/1000/i/e1f296a3d4ca7585f14b04edcb4623f16cff4363357ee7c2e0cb5687b1bc63ba/ChrisMuccioli-Jukely-ID-02.jpg" /> <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/ccb032c1ee9e2b7126aebc630770944e9ea1dac00016a42d29ea6b3072a353e3/ChrisMuccioli-Jukely-ID-03.jpg" data-mid="48228687" border="0" src="https://freight.cargo.site/w/1000/i/ccb032c1ee9e2b7126aebc630770944e9ea1dac00016a42d29ea6b3072a353e3/ChrisMuccioli-Jukely-ID-03.jpg" /> As we started to work through product ideas and implementation it became apparent that adjustments needed to be made for legibility and scaling. We paired the letterforms down to their core shapes and tracked the individual letters out for better balance and readability. Visual Identity︎ TypographyWhen selecting a typeface we looked for one that had character, and was ownable in our space. We also needed one that would work well within the product interface, paying particular attention to legibility at small sizes in dates and meta information. Copy by Philipp Herrmann ended up being our final choice. It’s squared off letterforms closely mimicked the blocky characteristics of the Jukely wordmark itself, creating a cohesive typographic and logo pairing, and it’s letterforms had a off-center approachability to them that re-enforced the fun, nightlife vibe. <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/5f1df0a37bd1237ec5e2f4da991b729d3e0b9370463897bbad3402d1562ae4cb/ChrisMuccioli-Jukely-ID-18.jpg" data-mid="48231428" border="0" src="https://freight.cargo.site/w/1000/i/5f1df0a37bd1237ec5e2f4da991b729d3e0b9370463897bbad3402d1562ae4cb/ChrisMuccioli-Jukely-ID-18.jpg" /> <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/2d3747aa161188f456795ecb8d9890399cf966146a38ed1f9175700d020e4115/ChrisMuccioli-Jukely-ID-19.jpg" data-mid="48231430" border="0" src="https://freight.cargo.site/w/1000/i/2d3747aa161188f456795ecb8d9890399cf966146a38ed1f9175700d020e4115/ChrisMuccioli-Jukely-ID-19.jpg" /> Visual Identity ︎ Color For color, we looked to the stage for inspiration. Similar to a computer screen — LED stage lights use the colors Red, Green, and Blue to generate all the colors of the rainbow. We focused on the overlap these colors made to define our core pallette.&nbsp; <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3081b0ff2d9b27a8cba58f8c8c070d9eb442ae8331c6a5a3041262880d4435d1/ChrisMuccioli-Jukely-Color.gif" data-mid="54248823" border="0" src="https://freight.cargo.site/w/1000/i/3081b0ff2d9b27a8cba58f8c8c070d9eb442ae8331c6a5a3041262880d4435d1/ChrisMuccioli-Jukely-Color.gif" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5a6d4f4610080faf57dd1090ee2776cfae3fabaec4b8f2e60ffe422b8137bfe8/ChrisMuccioli-Jukely-Color-Schemes.gif" data-mid="54248822" border="0" src="https://freight.cargo.site/w/1000/i/5a6d4f4610080faf57dd1090ee2776cfae3fabaec4b8f2e60ffe422b8137bfe8/ChrisMuccioli-Jukely-Color-Schemes.gif" /> <img width="1182" height="790" width_o="1182" height_o="790" data-src="https://freight.cargo.site/t/original/i/8a3e8c1d0e0b06b43469267965529b5d7ae346bcfc36da69d704e61dfbad748c/ChrisMuccioli-Jukely-Live-12-2.jpg" data-mid="48227546" border="0" src="https://freight.cargo.site/w/1000/i/8a3e8c1d0e0b06b43469267965529b5d7ae346bcfc36da69d704e61dfbad748c/ChrisMuccioli-Jukely-Live-12-2.jpg" /> ︎&nbsp; Slow Magic at a Jukely Sound Projects event in New York Product ︎ NavigationThe apps primary navigation revolves around a linear, vertical scroll. Users browse the list chronologically by swiping up and down, and explore a shows details by swiping left and right. Our goal was to get people to find an event and experience live music in person. We took a cue from Googles Material guidelines with the GO button. Clicking GO on any show immediately took you through the flow of getting on the Jukely guest list, and ready to attend the event. <img src="https://freight.cargo.site/t/original/i/d162c0146f572d52b3dce8d4c1a843e71473a07eb4ea8f2c51fdfa1b12151408/ChrisMuccioli-Jukely-Go.gif" style="width: 100%;"> Product ︎ MessagingThe Jukely audience ranges from teens to young adults in their late 20s. Pretty much anyone with the energy to go see a show at least twice a week. Our product copy utilizes a tone that is active, sometimes provocative, and always encouraging. Time based color schemes and dynamic headlines helped subtly convey the state of the app, and kept it feeling fresh and alive at every refresh. <img src="https://freight.cargo.site/t/original/i/27f816e6e05ebf0a03fe7e0391b2133b3ac3a73b090fd57fcc667506b6e8526f/ChrisMuccioli-Jukely-Color-Animation-1500.gif" style="width: 100%;"> Brand︎ Positioning The Jukely brand is young and of the moment. It reacts quickly to pop-culture, it’s users, and the industry. We leverage and amplify everything from twitter trends, app store reviews, and chatter found in Jukely facebook groups and slack channels. This keeps our voice and visual aesthetic bright, colorful, and fun. <img width="1440" height="961" width_o="1440" height_o="961" data-src="https://freight.cargo.site/t/original/i/fb44b83f6c1c7d99af77cd2b63fb0dafb57cf863f41d59c7f40bdc6cc1e0dcad/ChrisMuccioli-Jukely-Live-14.jpg" data-mid="48226473" border="0" src="https://freight.cargo.site/w/1000/i/fb44b83f6c1c7d99af77cd2b63fb0dafb57cf863f41d59c7f40bdc6cc1e0dcad/ChrisMuccioli-Jukely-Live-14.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/7b568933664e4785e6a59a3d044cbff5da3a9c5a3717aa7dfb4b0c1cb27627f7/ChrisMuccioli-Jukely-Live-10.jpg" data-mid="48180040" border="0" src="https://freight.cargo.site/w/1000/i/7b568933664e4785e6a59a3d044cbff5da3a9c5a3717aa7dfb4b0c1cb27627f7/ChrisMuccioli-Jukely-Live-10.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9afd039d479b51053b3f8e412e53ed676229c97f58fe98e84ad7f426a55573c3/toro_Kevin_harris.png" data-mid="48226408" border="0" src="https://freight.cargo.site/w/1000/i/9afd039d479b51053b3f8e412e53ed676229c97f58fe98e84ad7f426a55573c3/toro_Kevin_harris.png" /> <img width="975" height="1018" width_o="975" height_o="1018" data-src="https://freight.cargo.site/t/original/i/4c6b51942343a728d6f53ab245959c3d86f4209a8cf006c5410d2ee365829a5f/ChrisMuccioli0-11am-shirt.png" data-mid="48227331" border="0" src="https://freight.cargo.site/w/975/i/4c6b51942343a728d6f53ab245959c3d86f4209a8cf006c5410d2ee365829a5f/ChrisMuccioli0-11am-shirt.png" /> <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/75da4ed5d5d24f1cacf2fc8086cb6f1848e295c394da465cbe2c389189741d3c/umo-poster-cm.png" data-mid="48180840" border="0" src="https://freight.cargo.site/w/1000/i/75da4ed5d5d24f1cacf2fc8086cb6f1848e295c394da465cbe2c389189741d3c/umo-poster-cm.png" /> <img width="1440" height="961" width_o="1440" height_o="961" data-src="https://freight.cargo.site/t/original/i/c5ef16e3036f21742d8fdb6f66a63883e4901bc24f803dc1d2f1cbfc609963da/ChrisMuccioli-Jukely-Live-15.jpg" data-mid="48227352" border="0" src="https://freight.cargo.site/w/1000/i/c5ef16e3036f21742d8fdb6f66a63883e4901bc24f803dc1d2f1cbfc609963da/ChrisMuccioli-Jukely-Live-15.jpg" /> Brand︎ ExperientialJukely hosted a series of events only for Jukely Members at small venues across the country featuring performances by Courtney Barnett, The War On Drugs, Hot Chip, Unknown Mortal Orchestra &amp; more. Branding at these events was distilled down to a simple, iconic, and glowing J that acted as a subtle nod to the app powering the event. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/316bc4f755b2e8d6f139a0157f40884644464860583ea05026a7dd05baebe864/ChrisMuccioli-Jukely-Live-3.jpg" data-mid="48180052" border="0" src="https://freight.cargo.site/w/1000/i/316bc4f755b2e8d6f139a0157f40884644464860583ea05026a7dd05baebe864/ChrisMuccioli-Jukely-Live-3.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/283f86b5d25eae9129d4a17071794620f809c5ce833497cdec58c9340c9777c0/ChrisMuccioli-Jukely-Live-7.jpg" data-mid="48180046" border="0" src="https://freight.cargo.site/w/1000/i/283f86b5d25eae9129d4a17071794620f809c5ce833497cdec58c9340c9777c0/ChrisMuccioli-Jukely-Live-7.jpg" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/4bdf4e86cbf88a9de7c23efd26383101aa1b6442ab61ffba1e50337e8a6e0212/ChrisMuccioli-Jukely-Live-11.jpg" data-mid="48180030" border="0" src="https://freight.cargo.site/w/1000/i/4bdf4e86cbf88a9de7c23efd26383101aa1b6442ab61ffba1e50337e8a6e0212/ChrisMuccioli-Jukely-Live-11.jpg" /> My role&nbsp;︎ Creative Direction, Design, Project Management, Product ManagementCredits &amp; Collaborators&nbsp;︎ Creative Direction Chris Muccioli Product Design Jordan Obi Jay Schaul Nikki Lee Trevor Rogers Copywriting Jordan Obi Allison Baughman Brand DesignRonin Wood Engineers Sam Cole Joe Deleeuw Dan Katz Chris France Events &amp; Partner Relations Jenny Mott Stephanie Almache Diana Lease Hayata Ishikawa Karolina Mozdzynski Elizabeth Goodman CEO Bora Celik https://chrismuccioli.com/Unpacked Sat, 15 Jun 2019 16:52:57 +0000 Chris Muccioli https://chrismuccioli.com/Unpacked window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); UnpackedSplices’ debut video franchise featuring influential artists exploring the methods, minutiae, and magic behind their most definitive sounds. ︎Concept︎Identity ︎Watch <img src="https://freight.cargo.site/t/original/i/7ac9e3207fb9511d3edddc34b6582427d4b1e5cfcc7d6a467367da75c445374c/ChrisMuccioli-Unpacked-Still-5.jpg" style="width: 100%;"> Series Concept&nbsp;︎As video proved more valuable in our marketing strategy, and the caliber of artists increased, we found ourselves using the same formula again and again because it worked.We worked with LA-based video pioneers Yours Truly to develop our first editorial content series, Unpacked. In contrast to our other videos, which tend to be more technical and have marketing-driven storylines, this series took a more cinematic approach. In each episode, artists dissect and unpack the techniques, processes, and ideas that go into creating their unique sounds. These sounds were then released as their signature sample packs on the Splice sample marketplace. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a78ec81555466a850ec4a354899a3aab9e401526ac2d4a4cb9b06b79b4e4a36/ChrisMuccioli-Unpacked-Still-12.jpg" data-mid="48150944" border="0" src="https://freight.cargo.site/w/1000/i/9a78ec81555466a850ec4a354899a3aab9e401526ac2d4a4cb9b06b79b4e4a36/ChrisMuccioli-Unpacked-Still-12.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f2aef0823076c4622dbaaef2b7b90e790f8172e0a86cc8a0b9ee63e07cc511e6/ChrisMuccioli-Unpacked-Still-9.jpg" data-mid="48150732" border="0" src="https://freight.cargo.site/w/1000/i/f2aef0823076c4622dbaaef2b7b90e790f8172e0a86cc8a0b9ee63e07cc511e6/ChrisMuccioli-Unpacked-Still-9.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2544df7ed17158f8b766fd50603d214766bc5b9731d8805b0f1112bceb62e1dc/wonda-cover.jpg" data-mid="54506543" border="0" src="https://freight.cargo.site/w/1000/i/2544df7ed17158f8b766fd50603d214766bc5b9731d8805b0f1112bceb62e1dc/wonda-cover.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a45b3a5e64cfe82af2344d15a1e0c8d053814da714c74df2c98f67539df9ef5/ChrisMuccioli-Unpacked-Still-14.jpg" data-mid="48150737" border="0" src="https://freight.cargo.site/w/1000/i/9a45b3a5e64cfe82af2344d15a1e0c8d053814da714c74df2c98f67539df9ef5/ChrisMuccioli-Unpacked-Still-14.jpg" /> <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/d7891454d4a6d820357cbb84901097f651ca48104395cb774e1d771cb12f8af3/ChrisMuccioli-Jay-Dee-5.jpg" data-mid="54506548" border="0" src="https://freight.cargo.site/w/1000/i/d7891454d4a6d820357cbb84901097f651ca48104395cb774e1d771cb12f8af3/ChrisMuccioli-Jay-Dee-5.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/04f9d1ef309595dbbfff5f58c9daea15e85b4d8231bc4d467fb6cab565be50a9/ChrisMuccioli-Unpacked-Still-1.jpg" data-mid="48151042" border="0" src="https://freight.cargo.site/w/1000/i/04f9d1ef309595dbbfff5f58c9daea15e85b4d8231bc4d467fb6cab565be50a9/ChrisMuccioli-Unpacked-Still-1.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/708f690054f7016fdc90fb4b37fa4cfef6a8df354615ce8d5a1a900a2a2fa007/ChrisMuccioli-Unpacked-Dukes-88.gif" data-mid="54751539" border="0" src="https://freight.cargo.site/w/1000/i/708f690054f7016fdc90fb4b37fa4cfef6a8df354615ce8d5a1a900a2a2fa007/ChrisMuccioli-Unpacked-Dukes-88.gif" /> Series Identity ︎ New York based studio The Collected Works helped develop the series identity and title sequences. Using the concept of unpacking, they developed the open and shut motif to book end each episode, as well as animate artist names. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f837abb1dbc0034523be26af1c2d423650579a911df19bc6566154b43b3e7c1c/ChrisMuccioli-Unpacked-EP1-Intro.gif" data-mid="48151071" border="0" src="https://freight.cargo.site/w/1000/i/f837abb1dbc0034523be26af1c2d423650579a911df19bc6566154b43b3e7c1c/ChrisMuccioli-Unpacked-EP1-Intro.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c1c5adb7a773fee8b1ca8ce5d24de185b26a918bba7cf87fe4226238fd7b5754/ChrisMuccioli-Unpacked-EP3-Outro.gif" data-mid="48151105" border="0" src="https://freight.cargo.site/w/1000/i/c1c5adb7a773fee8b1ca8ce5d24de185b26a918bba7cf87fe4226238fd7b5754/ChrisMuccioli-Unpacked-EP3-Outro.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6b5e8634b8ad1de25b7cd6ad9d42cc450469aa887125c8ee3e455498390820b6/ChrisMuccioli-Unpacked-EP2-Outro.gif" data-mid="48151106" border="0" src="https://freight.cargo.site/w/1000/i/6b5e8634b8ad1de25b7cd6ad9d42cc450469aa887125c8ee3e455498390820b6/ChrisMuccioli-Unpacked-EP2-Outro.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" data-mid="48151119" border="0" src="https://freight.cargo.site/w/1000/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" /> Episode 1&nbsp;︎In the inaugural episode, Andres and Mauricio (Daddy Yankee, Justin Bieber and Luis Fonsi’s “Despacito”), discuss their workflow and production process in creating their own Splice pack. Watch it below and be sure to visit the Splice ︎ channel for the latest episode. My Role&nbsp;︎ Creative Direction, Content Strategy Credits &amp; Collaborators&nbsp;︎ Creative Direction Chris Muccioli Series Development &amp; Content Strategy Jen Mozenter Laura Zax Yours Truly Creative Video Production &amp; EditingYours Truly CreativeTitle Design &amp; AnimationThe Collected Works Pack Cover Design Alex Cook https://chrismuccioli.com/Roland-Brand-Evolution Fri, 13 Nov 2020 19:24:26 +0000 Chris Muccioli https://chrismuccioli.com/Roland-Brand-Evolution window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Roland Exploring the next evolution of one of the most influential brands in electronic music. <img width="3000" height="2021" width_o="3000" height_o="2021" data-src="https://freight.cargo.site/t/original/i/e732d022c9725a4a599f3c92ee66dfb297f6f8c6ce562543b2ded7d324daa6e5/Roland-Be-The-Future-Wild.jpg" data-mid="88747460" border="0" src="https://freight.cargo.site/w/1000/i/e732d022c9725a4a599f3c92ee66dfb297f6f8c6ce562543b2ded7d324daa6e5/Roland-Be-The-Future-Wild.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/15745218715f6fd0143ace73e4176954031d19985f889b8504003f393ddf864d/vintage-shirt-mock.jpg" data-mid="88747463" border="0" src="https://freight.cargo.site/w/1000/i/15745218715f6fd0143ace73e4176954031d19985f889b8504003f393ddf864d/vintage-shirt-mock.jpg" /> <img width="2500" height="2501" width_o="2500" height_o="2501" data-src="https://freight.cargo.site/t/original/i/399e66365d25476af586c036d8278195fb30e3e13e6d7642e57bcc883dadbae5/Roland-Be-The-Future-1.jpg" data-mid="88747454" border="0" src="https://freight.cargo.site/w/1000/i/399e66365d25476af586c036d8278195fb30e3e13e6d7642e57bcc883dadbae5/Roland-Be-The-Future-1.jpg" /> ︎︎︎ Classic Roland sweatshirt from the 1980s Roland approached MUCK in spring of 2020 looking to explore what a brand evolution into the DTC consumer space could look like.&nbsp;We proposed a concept stemming from their classic slogan “We design the future”, creating a Nike-esqe take leading to the phrase “Be the future”. Using user submitted photography from their various social channels we paired this phrase with real Roland users in the flow, creating with Roland instruments.&nbsp;We wanted to focus on young, expressive, and inspirational people to capture those expected to visit and interact with Roland online. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f288c85c62ee8219a34758cac2fd031e226b597f83ee7e1ec554e3dac7460596/Roland-DTC-1.jpg" data-mid="88747466" border="0" src="https://freight.cargo.site/w/1000/i/f288c85c62ee8219a34758cac2fd031e226b597f83ee7e1ec554e3dac7460596/Roland-DTC-1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/848f30292757db4bc1ec8539598e078f0abfe4fbdffdde0a818cdefbb218b9c1/Roland-DTC-2.jpg" data-mid="88747465" border="0" src="https://freight.cargo.site/w/1000/i/848f30292757db4bc1ec8539598e078f0abfe4fbdffdde0a818cdefbb218b9c1/Roland-DTC-2.jpg" /> MUCK was also tasked with exploring what a fresh e-commerce experience could look like, bringing in educational content from YouTube and finding more visually compelling ways to highlight product releases. <img width="3000" height="2020" width_o="3000" height_o="2020" data-src="https://freight.cargo.site/t/original/i/58ee8f75584a9f3cd86bf428e790e5ed49a832d789972984884eb545a9287c3c/Roland-50-Anv-Mark.jpg" data-mid="88747464" border="0" src="https://freight.cargo.site/w/1000/i/58ee8f75584a9f3cd86bf428e790e5ed49a832d789972984884eb545a9287c3c/Roland-50-Anv-Mark.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a561e94c41b324eb99603bba419bc324692ca30fa14c00d2a8c4d296bc48e957/Roland-50-Anv-Mark-2.jpg" data-mid="88747450" border="0" src="https://freight.cargo.site/w/1000/i/a561e94c41b324eb99603bba419bc324692ca30fa14c00d2a8c4d296bc48e957/Roland-50-Anv-Mark-2.jpg" /> In 2022, Roland turns 50. Not much about the mark has changed, which is a good thing. We proposed a marketing lock-up referencing Rolands heritage and origin in Osaka, Japan and it’s founding in 1972 to further drive home it’s place in music history. My role&nbsp;︎ Creative Direction &amp; Design Credits &amp; Collaborators&nbsp;︎︎︎ Roland Marketing Team Tim Keen https://chrismuccioli.com/8-Days-of-808-Campaign Mon, 19 Aug 2019 18:37:35 +0000 Chris Muccioli https://chrismuccioli.com/8-Days-of-808-Campaign window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); 8 Days of 808A celebration of the Drum Machine that changed everything.On 8.08.17, we launched Splice’s first content marketing campaign to celebrate the Roland 808 Drum Machine. Over an 8 day campaign, we released content that highlighted every Splice product — from the sample library and digital collaboration tools, to our in-browser beatmaker. At the end, we even gave one away (yes, a real one).Campaign sizzle reel&nbsp;︎ <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ca2cc8c30991e886f3820b00e8d934048b5146ae38fed92a053a9d968ee40b20/ChrisMuccioli-808-10.jpg" data-mid="54724623" border="0" src="https://freight.cargo.site/w/1000/i/ca2cc8c30991e886f3820b00e8d934048b5146ae38fed92a053a9d968ee40b20/ChrisMuccioli-808-10.jpg" /> <img width="1068" height="1601" width_o="1068" height_o="1601" data-src="https://freight.cargo.site/t/original/i/37e21dcfb18416227160c19a3082ddcf5c0fdf945833d259c4b467ba9f2b80d4/ChrisMuccioli-808-05.jpg" data-mid="48892848" border="0" src="https://freight.cargo.site/w/1000/i/37e21dcfb18416227160c19a3082ddcf5c0fdf945833d259c4b467ba9f2b80d4/ChrisMuccioli-808-05.jpg" /> <img width="1068" height="1601" width_o="1068" height_o="1601" data-src="https://freight.cargo.site/t/original/i/4390b393484ff4e735d53e7d61fdd1bc360ca388e918fb36111a78c52205c133/ChrisMuccioli-808-06.jpg" data-mid="48892847" border="0" src="https://freight.cargo.site/w/1000/i/4390b393484ff4e735d53e7d61fdd1bc360ca388e918fb36111a78c52205c133/ChrisMuccioli-808-06.jpg" /> <img src="https://freight.cargo.site/t/original/i/d9b26d2239437a17f1ba0d7c70ddc72ce302a3af66142d704cea35128ce205ec/ChrisMuccioli-808-03.jpg" style="width: 100%">The Splice Beat Maker let’s you build beats and test sounds right from your browser. Try it out. ︎ The goal was twofold: (1) to generate buzz around the company, and (2) to prove internally that content marketing was an important channel for Splice to invest in. We didn’t want to just create editorial content; we wanted to create content that encouraged people to try Splice products, demonstrating what they could create. The 8-day content campaign took the shape of technical dives into classic 808-driven songs like Marvin Gays “Sexual Healing”, a Q&amp;A with a Grammy winning producer Bob Power (A Tribe Called Quest, D’Angelo), and historical overviews and editorial takes on 808 related topics. <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/9d7fc46b66848b177904a292dc14b5201c2236b21b8c5de0efdd3acb83aa6f5d/ChrisMuccioli-808-08.jpg" data-mid="48939159" border="0" src="https://freight.cargo.site/w/1000/i/9d7fc46b66848b177904a292dc14b5201c2236b21b8c5de0efdd3acb83aa6f5d/ChrisMuccioli-808-08.jpg" /> <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/cab868b53ebdf63a7ef105d0fd288e9056cdbcea9b9441f6c4f286260b2484bb/ChrisMuccioli-808-09.jpg" data-mid="48939158" border="0" src="https://freight.cargo.site/w/1000/i/cab868b53ebdf63a7ef105d0fd288e9056cdbcea9b9441f6c4f286260b2484bb/ChrisMuccioli-808-09.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a69a522087dea966ef6b7d5ca2a9914e4477a38a01e9ae3bdd445fd43aeb82ff/ChrisMuccioli-808-11.jpg" data-mid="54724624" border="0" src="https://freight.cargo.site/w/1000/i/a69a522087dea966ef6b7d5ca2a9914e4477a38a01e9ae3bdd445fd43aeb82ff/ChrisMuccioli-808-11.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/aa1e7bc46a8065a39c7530bc2f33fd7b9f9a589943b3d8dc3b4c04dc73020386/ChrisMuccioli-808-12.jpg" data-mid="54724625" border="0" src="https://freight.cargo.site/w/1000/i/aa1e7bc46a8065a39c7530bc2f33fd7b9f9a589943b3d8dc3b4c04dc73020386/ChrisMuccioli-808-12.jpg" /> <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/d897a08424dd388224240143c24721f45f4a4b0e80ea32f8d16fc43344b3ade0/ChrisMuccioli-808-04.jpg" data-mid="54724621" border="0" src="https://freight.cargo.site/w/1000/i/d897a08424dd388224240143c24721f45f4a4b0e80ea32f8d16fc43344b3ade0/ChrisMuccioli-808-04.jpg" /> The campaign generated buzz across our community, reached new eyes via press from XLR8R, DJTimes and Rekkerd, and collected thousands of unique and active email addresses. Plus, one lucky aspiring producer from Massachusetts got his very own 808. However, above all, it proved to us that content marketing was worth it. My Role&nbsp;︎ Campaign Development, Creative Direction, Design, Copywriting, Project Management, Copy EditingCredits &amp; Collaborators&nbsp;︎ Creative Direction Chris Muccioli Design &amp; Web Development Jay Schaul Photography Daniel Dorsa Copywriting Laura Zax Content Marketing Manager Reuben Ramen https://chrismuccioli.com/The-Fantastic-Sounds-of-Jay-Dee-AKA-J-Dilla Sat, 15 Jun 2019 22:35:04 +0000 Chris Muccioli https://chrismuccioli.com/The-Fantastic-Sounds-of-Jay-Dee-AKA-J-Dilla window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); The Fantastic Sounds of Jay Dee AKA Jay Dilla Sharing the sounds of a legend to inspire a new generation of beat makers. Search Jay Dee Drum Kit in Google and you’ll generate hundreds of results claiming to be “authentic” and “real”. In March of 2018, Splice was approached with a one-of-a-kind opportunity. A close collaborator of the late James Yancey (aka J. Dilla) came across the masters from a 1999 recording by his former group Slum Village. We were tasked with developing a plan to share this material with the world. The master source record ︎ <img width="1068" height="1068" width_o="1068" height_o="1068" data-src="https://freight.cargo.site/t/original/i/ee92cdb486ae42c10f8c3e856722bde6a9231044814c44fffc18c0b192ea9b6a/ChrisMuccioli-Jay-Dee-11.jpg" data-mid="44772913" border="0" src="https://freight.cargo.site/w/1000/i/ee92cdb486ae42c10f8c3e856722bde6a9231044814c44fffc18c0b192ea9b6a/ChrisMuccioli-Jay-Dee-11.jpg" /> <img width="2001" height="2001" width_o="2001" height_o="2001" data-src="https://freight.cargo.site/t/original/i/17590657609606e7357845fe6c41b45e30a7a9e32375b42aa3630292001e53b1/ChrisMuccioli-JayDee-App.jpg" data-mid="54750287" border="0" src="https://freight.cargo.site/w/1000/i/17590657609606e7357845fe6c41b45e30a7a9e32375b42aa3630292001e53b1/ChrisMuccioli-JayDee-App.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2031b0ac69c120ab3143e3d95cbef1303c7d06aa955bc759a5c86e6eb025a413/ChrisMuccioli-JayDee-Sample-List.jpg" data-mid="54750289" border="0" src="https://freight.cargo.site/w/1000/i/2031b0ac69c120ab3143e3d95cbef1303c7d06aa955bc759a5c86e6eb025a413/ChrisMuccioli-JayDee-Sample-List.jpg" /> The Splice content team commissioned some of the most influential producers and beat makers of present day to take a select group of sounds from the pack and create their own loops as well as provide their thoughts and memories of how Jay Dee inspired them or worked with them. We used these quotes to paint a fuller picture of his work. Their new loops were released as a series titled “Fantastic Loops” demonstrating how anyone can generate new ideas from old material. Social graphics created for the campaign ︎ <img width="1068" height="1600" width_o="1068" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4d8adbc41869f32f463f8c3c4fe0593356cec5b93f688f49b69518f9e243dbba/ChrisMuccioli-Jay-Dee-Story-1.gif" data-mid="48901478" border="0" src="https://freight.cargo.site/w/1000/i/4d8adbc41869f32f463f8c3c4fe0593356cec5b93f688f49b69518f9e243dbba/ChrisMuccioli-Jay-Dee-Story-1.gif" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ff95899baabc72d1ba1d60dec16c8ac7ce540b91d61c43b58078779ec58e1bfd/ChrisMuccioli-Slideshow-1.gif" data-mid="48901476" border="0" src="https://freight.cargo.site/w/1000/i/ff95899baabc72d1ba1d60dec16c8ac7ce540b91d61c43b58078779ec58e1bfd/ChrisMuccioli-Slideshow-1.gif" /> <img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/a7c63fc0c621a602a3ac2d4def6bf281c644042c5fddae885c4b378741aa2f11/ChrisMuccioli-Jay-Dee-7.jpg" data-mid="44771817" border="0" src="https://freight.cargo.site/w/1000/i/a7c63fc0c621a602a3ac2d4def6bf281c644042c5fddae885c4b378741aa2f11/ChrisMuccioli-Jay-Dee-7.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e295355fac2b6650dccce91359354f064188db1c969bb99e41aa23f44283c6ed/Thelonious_Companion.jpg" data-mid="48105950" border="0" src="https://freight.cargo.site/w/1000/i/e295355fac2b6650dccce91359354f064188db1c969bb99e41aa23f44283c6ed/Thelonious_Companion.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5a9b4898d2a51ef5c327672b0c25419ba95752d97d31eae692df9e40c5291ed5/Mannie_Companion.jpg" data-mid="48105951" border="0" src="https://freight.cargo.site/w/1000/i/5a9b4898d2a51ef5c327672b0c25419ba95752d97d31eae692df9e40c5291ed5/Mannie_Companion.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3f6fed6587abe635ab1c68cfeb88a783a917f0dbbdfa278dbc26b8722b4c4c72/88Keys_Companion.jpg" data-mid="48105952" border="0" src="https://freight.cargo.site/w/1000/i/3f6fed6587abe635ab1c68cfeb88a783a917f0dbbdfa278dbc26b8722b4c4c72/88Keys_Companion.jpg" /> <img src="https://freight.cargo.site/t/original/i/a5dc589133ec2f571e4160bf37426a0ec085fbd4f354bb11664fda15c351e33e/ChrisMuccioli-JayDee-Blog.jpg" style="width: 100%;"> The validity of this content was one of the biggest messages we wanted to portray during this campaign we need to. One of the biggest signifiers of this was our relationship with Jay Dees mother, Ma Dukes.We debuted the second episode of our Unpacked franchise featuring 88-Keys (a producer for Kanye West, Mos Def, and more) exploring and building beats from sounds found in the Jay Dee sample pack whike reminiscing with Ma Dukes about working with her son and the inspiration he found in him and his process. Click below to watch the episode. <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/3df6b23258b6d5b516dc715683ef5c01b03714fd698d30a225f3ef28b8568022/ChrisMuccioli-JayDee-Unpacked.jpg" data-mid="54750290" border="0" src="https://freight.cargo.site/w/1000/i/3df6b23258b6d5b516dc715683ef5c01b03714fd698d30a225f3ef28b8568022/ChrisMuccioli-JayDee-Unpacked.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/9ec51de986097b34f536aa31a3218d1870544c51af22f4077b06c2d9bd38dea7/ChrisMuccioli-Jay-Dee-2.jpg" data-mid="44771812" border="0" src="https://freight.cargo.site/w/1000/i/9ec51de986097b34f536aa31a3218d1870544c51af22f4077b06c2d9bd38dea7/ChrisMuccioli-Jay-Dee-2.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/708f690054f7016fdc90fb4b37fa4cfef6a8df354615ce8d5a1a900a2a2fa007/ChrisMuccioli-Unpacked-Dukes-88.gif" data-mid="54750291" border="0" src="https://freight.cargo.site/w/1000/i/708f690054f7016fdc90fb4b37fa4cfef6a8df354615ce8d5a1a900a2a2fa007/ChrisMuccioli-Unpacked-Dukes-88.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" data-mid="48161976" border="0" src="https://freight.cargo.site/w/1000/i/78be59d81914efe929885e710352b3a9508286ecedc29f441fce05759a658353/ChrisMuccioli-Unpacked-EP2-Inntro.gif" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e91c0b6e0a357ea737352050d4d467dafe95d13f917c84067e942ea2617020f7/ChrisMuccioli-Jay-Dee-3.jpg" data-mid="44771813" border="0" src="https://freight.cargo.site/w/1000/i/e91c0b6e0a357ea737352050d4d467dafe95d13f917c84067e942ea2617020f7/ChrisMuccioli-Jay-Dee-3.jpg" /> ︎ read more about the Unpacked franchise here. This project was one of our biggest cross functional projects to date and the above work represents just a small piece of it. We worked with over 30 people from 5 different internal teams, captured content in 3 states, worked with a half-dozen illustrators, and released over 15 different pieces of content across the whole campaign. You can see an overview of all content, or start using Jay Dee’s sounds yourself on Splice. My Role&nbsp;︎ Creative Direction, Campaign Strategy Credits &amp; Collaborators&nbsp;︎&nbsp; Design Emily Haasch Alex Cook Marketing &amp; Content Strategy Jen Mozenter Laura Zax Bobby TaylorPhotographyG L Askew A&amp;RBrett Kernan Copywriting &amp; ContentSimion GoetzKen HermanHarrison ShimazuReuben Ramen Video ProductionYours Truly https://chrismuccioli.com/Lessons-of-KSHMR Sat, 08 Jun 2019 17:48:53 +0000 Chris Muccioli https://chrismuccioli.com/Lessons-of-KSHMR window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Lessons of KSHMR Inspiring and educating electronic producers with tips, tutorials, and the tools to create. <img src="https://freight.cargo.site/t/original/i/558ab8bac44068091233ab06a59f17181d9061687c116f520c286d7ffb7e9cb4/ChrisMuccioli-KSHMR-Photo-3.1.jpg" style="width: 100%;"> Niles Hollowell-Dhar (KSHMR) has been a Splice collaborator since 2015. Listed as one of the top 100 DJ’s 5 years running his collaborations include the likes of Tiesto, Yves V, and more. He had released Sounds of KSHMR Volumes 1 &amp; 2 on the Splice sample marketplace and both quickly rose to be two of the most popular packs ever. Around the same time, Niles had been self-produced a production tutorial series hosted exclusivly on Splice, that racked up over a million views and counting. <img width="1601" height="1109" width_o="1601" height_o="1109" data-src="https://freight.cargo.site/t/original/i/9ddf734725cf9d8a7d034f1252da6bedf58ca10f9eb59520aefa1f9ff20c98e5/ChrisMuccioli-KSHMR-ID-2.png" data-mid="48155709" border="0" src="https://freight.cargo.site/w/1000/i/9ddf734725cf9d8a7d034f1252da6bedf58ca10f9eb59520aefa1f9ff20c98e5/ChrisMuccioli-KSHMR-ID-2.png" /> <img width="1601" height="1109" width_o="1601" height_o="1109" data-src="https://freight.cargo.site/t/original/i/c2e1a7fa7531d0bae37fab6f4db04f8adf0c648f6cb24f0e119e887743c068d2/ChrisMuccioli-KSHMR-ID-3.png" data-mid="48155710" border="0" src="https://freight.cargo.site/w/1000/i/c2e1a7fa7531d0bae37fab6f4db04f8adf0c648f6cb24f0e119e887743c068d2/ChrisMuccioli-KSHMR-ID-3.png" /> In August of 2018 KSHMR returned to Splice to release his biggest sample pack yet, featuring over 4000 new sounds. This time, we worked closely with Niles and his team to develop 2 new Lessons of KSHMR videos, with a focus on portraying him as an educator, as well as a producer. We wanted to take a more human approach to a tutorial series and give variety to the standard screen recording based videos that pepper the internet. Mixing in direct to camera dialogue, and studio footage helped viewers connected with Niles as a person vs a voice. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f82e8f04c2d7b592f53f4c7fb3db326c1cce0f5c3fe5f90e6b4caecc46460fb5/ChrisMuccioli-KSHMR-Video-1.jpg" data-mid="48102982" border="0" src="https://freight.cargo.site/w/1000/i/f82e8f04c2d7b592f53f4c7fb3db326c1cce0f5c3fe5f90e6b4caecc46460fb5/ChrisMuccioli-KSHMR-Video-1.jpg" /> <img width="1504" height="846" width_o="1504" height_o="846" data-src="https://freight.cargo.site/t/original/i/2482c4022732498e6c5b98290dddc74ff863f2d36bc33ffdd7414491f7916e68/Lesson-1---Drums---FINAL-v1_4.gif" data-mid="48104381" border="0" src="https://freight.cargo.site/w/1000/i/2482c4022732498e6c5b98290dddc74ff863f2d36bc33ffdd7414491f7916e68/Lesson-1---Drums---FINAL-v1_4.gif" /> The Collected Works helped us reimagine the Lessons of KSHMR series branding and title sequences. We referenced the shapes found in the Vol. 3 pack artwork, and throughout his personal branding to create curtain-like layered elements for transitions and titles. My role&nbsp;︎ Creative Direction Credits &amp; Collaborators&nbsp;︎ Title Design &amp; Animation The Collected Works Video Production Tomasz Werner Lesson Development Niles Hollowell-Dhar Photography G L Askew Artist Marketing Jen Mozenter A&amp;R Brett Kernan https://chrismuccioli.com/Singles-Club Thu, 08 Aug 2019 21:40:15 +0000 Chris Muccioli https://chrismuccioli.com/Singles-Club window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-152403488-2'); Singles ClubA subscription based record label focused on listening to music one track, and one artist at a time.In 2014 I worked with my longtime creative collaborator and writer Jeffrey Silverstein to develop a hybrid label/music publication. Putting an emphasis on sitting back and digesting music — one track and artist at a time. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/89dd3ceeec1b0dbe424186221754af88ea70a1f85a362697d610829a37d508c1/ChrisMuccioli-SingleClub-15.jpg" data-mid="48273206" border="0" src="https://freight.cargo.site/w/1000/i/89dd3ceeec1b0dbe424186221754af88ea70a1f85a362697d610829a37d508c1/ChrisMuccioli-SingleClub-15.jpg" /> <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/40e79f3143c913ddec0a95315049e7684c2178fd09431bdd8c39b7b23ed093c9/ChrisMuccioli-SingleClub-11.png" data-mid="48273198" border="0" src="https://freight.cargo.site/w/1000/i/40e79f3143c913ddec0a95315049e7684c2178fd09431bdd8c39b7b23ed093c9/ChrisMuccioli-SingleClub-11.png" /> <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/1a8c5b0da616c0d083c4d15a1375f7187ef0b984862f51c632d6fb8d6d9a033a/ChrisMuccioli-SingleClub-10.png" data-mid="48282548" border="0" src="https://freight.cargo.site/w/1000/i/1a8c5b0da616c0d083c4d15a1375f7187ef0b984862f51c632d6fb8d6d9a033a/ChrisMuccioli-SingleClub-10.png" /> <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/dccc3f211fbb0066f448857a488e9f4cbdc58c2710572069121eeb86592c297f/ChrisMuccioli-SingleClub-02.jpg" data-mid="48273179" border="0" src="https://freight.cargo.site/w/1000/i/dccc3f211fbb0066f448857a488e9f4cbdc58c2710572069121eeb86592c297f/ChrisMuccioli-SingleClub-02.jpg" /> Singles Club released an exclusive 7” single every quarter. Each release contained an original song on side A and an interview with that artist on side B discussing their influences, process, and purpose in writing that song.︎Listen to Singles Club Issue 6 featuring Monster Rally <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/635f594a3d5002ab8e044ae84542f94ada93de27b584ff8e35e3d9e6900c53f4/ChrisMuccioli-SingleClub-9.png" data-mid="48273193" border="0" src="https://freight.cargo.site/w/1000/i/635f594a3d5002ab8e044ae84542f94ada93de27b584ff8e35e3d9e6900c53f4/ChrisMuccioli-SingleClub-9.png" /> <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8996583e94cd05edcfc80e913e1965b682bc00e74f57a254aba5f6f1fad32cf7/ChrisMuccioli-SingleClub-8.png" data-mid="48273191" border="0" src="https://freight.cargo.site/w/1000/i/8996583e94cd05edcfc80e913e1965b682bc00e74f57a254aba5f6f1fad32cf7/ChrisMuccioli-SingleClub-8.png" /> Singles Club subscribers received their first issue in custom ’45 boxes and subsequent issues were housed in this box throughout the year. <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/64b29aa92db0849bf78139bf9ff7b28fa219eff9fd066cbba82b582993ef3091/ChrisMuccioli-SingleClub-17.png" data-mid="48282671" border="0" src="https://freight.cargo.site/w/1000/i/64b29aa92db0849bf78139bf9ff7b28fa219eff9fd066cbba82b582993ef3091/ChrisMuccioli-SingleClub-17.png" /> <img width="1067" height="1067" width_o="1067" height_o="1067" data-src="https://freight.cargo.site/t/original/i/9b6dc1635fe9226de05e9102ac730c5a64783f4255afdf750c0b09906f02af6d/ChrisMuccioli-SingleClub-18.png" data-mid="48273212" border="0" src="https://freight.cargo.site/w/1000/i/9b6dc1635fe9226de05e9102ac730c5a64783f4255afdf750c0b09906f02af6d/ChrisMuccioli-SingleClub-18.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/9c821da3995335818ebdbafef4af05d1e2c4bb54eb8b620bb3eee9859a469865/ChrisMuccioli-SingleClub-21.jpg" data-mid="48282666" border="0" src="https://freight.cargo.site/w/1000/i/9c821da3995335818ebdbafef4af05d1e2c4bb54eb8b620bb3eee9859a469865/ChrisMuccioli-SingleClub-21.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/4ec0f9b2170f98f092fb6fec3b46b8c068f90ff3a17d1cc14af20d24b8384c82/ChrisMuccioli-SinglesClub-20.png" data-mid="48274639" border="0" src="https://freight.cargo.site/w/1000/i/4ec0f9b2170f98f092fb6fec3b46b8c068f90ff3a17d1cc14af20d24b8384c82/ChrisMuccioli-SinglesClub-20.png" /> Volume 2 subscribers received special clear vinyl editions ︎Issues in volume 2 were available both as subscription box set and as single issues. To allow for distribution through third parties, I developed custom die cut packaging containing liner notes, recording specs, and additional photography all packaged within a thick mylar sleeve. <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6b23d63fb9aa0af11f2cd388ec2506ddfad6687c22f732e22651b2d8a56fd523/ChrisMuccioli-SinglesClub-Packaging-1.jpg" data-mid="48273217" border="0" src="https://freight.cargo.site/w/1000/i/6b23d63fb9aa0af11f2cd388ec2506ddfad6687c22f732e22651b2d8a56fd523/ChrisMuccioli-SinglesClub-Packaging-1.jpg" /> <img width="1920" height="948" width_o="1920" height_o="948" data-src="https://freight.cargo.site/t/original/i/7c25c1cc0c46a1e01ec69c4b87ce35d563206529ac7b7c4fadc811a4848e9869/ChrisMuccioli-SingleClub-19.png" data-mid="48273215" border="0" src="https://freight.cargo.site/w/1000/i/7c25c1cc0c46a1e01ec69c4b87ce35d563206529ac7b7c4fadc811a4848e9869/ChrisMuccioli-SingleClub-19.png" /> The Singles Club website was a companion to each release. With every issue we wrote and designed a custom experience tailored to each artist. Every issue contained one main feature, along with 2 companion pieces that dove deeper into their label, other projects, equipment preferences.&nbsp; <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/bdc8c589645c6b45ee8831ccf4638c94dab2209b291a1e07167b7f06277c2033/ChrisMuccioli-SinglesClub-01.jpg" data-mid="48282719" border="0" src="https://freight.cargo.site/w/1000/i/bdc8c589645c6b45ee8831ccf4638c94dab2209b291a1e07167b7f06277c2033/ChrisMuccioli-SinglesClub-01.jpg" /> <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/5a871609c9c55dccf25234ce80ac65a17fd766c0a994de3134ead51097fd13ab/ChrisMuccioli-SinglesClub-05.jpg" data-mid="48282717" border="0" src="https://freight.cargo.site/w/1000/i/5a871609c9c55dccf25234ce80ac65a17fd766c0a994de3134ead51097fd13ab/ChrisMuccioli-SinglesClub-05.jpg" /> <img width="1601" height="1068" width_o="1601" height_o="1068" data-src="https://freight.cargo.site/t/original/i/db2b2898cfd7164939dca94df5ed1ce8ce4eb0f181200197559d7805fd3dfe3f/ChrisMuccioli-SinglesClub-06.jpg" data-mid="48282716" border="0" src="https://freight.cargo.site/w/1000/i/db2b2898cfd7164939dca94df5ed1ce8ce4eb0f181200197559d7805fd3dfe3f/ChrisMuccioli-SinglesClub-06.jpg" /> <img src="https://freight.cargo.site/t/original/i/fc1f428effc568b688ae30d52c280f4829fa146c8bee7a4a2f34f851184be4a9/ChrisMuccioli-SinglesClub-07.jpg" style="width: 100%;"> The digital issue allowed readers to stream the side-a track. The button reading “Listen &amp; Begin” greets each issue. Once clicked it would drop the user into the first feature and begin playing side A. Each issue contained a mix of photography, writing, and other ephemera, all aiming to provide a gateway to falling for each subject. I shot a majority of the photography for each issue, built and developed the website, as well as any illustration necessary. <img width="1440" height="961" width_o="1440" height_o="961" data-src="https://freight.cargo.site/t/original/i/0e4c42e37359b236fdc22ecce9b942086371f0b94212fa80d3f218a5634c1dab/singles-club-danielbachman-chrismuccioli.jpg" data-mid="48282750" border="0" src="https://freight.cargo.site/w/1000/i/0e4c42e37359b236fdc22ecce9b942086371f0b94212fa80d3f218a5634c1dab/singles-club-danielbachman-chrismuccioli.jpg" /> <img width="1440" height="961" width_o="1440" height_o="961" data-src="https://freight.cargo.site/t/original/i/e01be815ba3fc8e15cba67dc0649c1c19ed2c57356fe07d07c59e550ac5612e2/singles-club-smallsur-chrismuccioli.jpg" data-mid="48282751" border="0" src="https://freight.cargo.site/w/1000/i/e01be815ba3fc8e15cba67dc0649c1c19ed2c57356fe07d07c59e550ac5612e2/singles-club-smallsur-chrismuccioli.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b0317b1745dbe95b31c9e74581df88ddbea9a58994aaa402de3498481c36ea5b/singles-club-woodsman-chrismuccioli.jpg" data-mid="48282752" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b0317b1745dbe95b31c9e74581df88ddbea9a58994aaa402de3498481c36ea5b/singles-club-woodsman-chrismuccioli.jpg" /> My Role&nbsp;︎ Creative Direction, Design, Photography, Video Editing, Web Design, Web Development, Sound Design &amp; Editing, Production Management Credits &amp; Collaborators&nbsp;︎ Co-Founder, Editor, Writer, PR Jeffrey Silverstein